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Communicating with End Users After Commercialization


Danny Nou (Director of Human Factors, View | Dynamic Glass)

Location: 210A

Date: Wednesday, February 7

Time: 4:30pm - 5:30pm

Pass Type: Conference (Paid) - Get your pass now!

Conference Track: MD&M: New Technologies & Next-Gen Design

Vault Recording: TBD

Once your usability testing is complete and your device has shipped, your opportunity to communicate with end users is over, right? Wrong! In this session, you’ll learn how the visual, audible, and tactile features you include in your device enable you to continue to convey vital messages after commercialization.

Topics to be covered include:

  • Emotional (Kansei) Engineering
  • Addressing Unmet Needs
  • Labeling and graphics
  • Iconography and branding
  • Package labeling