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Developing the Right Commercialization Strategy for Medical Devices


Marwane Berrada (Senior Director, Product Development , Cleveland Clinic)

Location: 210B

Date: Wednesday, February 7

Time: 8:30am - 9:15am

Pass Type: Conference (Paid) - Get your pass now!

Conference Track: MD&M: Product Development Best Practices

Vault Recording: TBD

Although there is a somewhat-defined process for commercializing a medical device, it feels like an art rather than a science. Why is that? Maybe because commercialization is complex, cross-functional, somewhat scientific, but yet, emotional as an inventor’s vision, passion and perseverance are engaged. Come here about the Cleveland Clinic innovation journey and find out where you should start.

Topics to be covered include:

  • Drawing the appropriate value proposition
  • Common pitfalls in commercialization
  • Key areas of strategic focus
  • Lessons learned from Cleveland Clinic commercialization projects