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Panel: Juggling Competing Requirements


Gia Rozells (Director, User Experience Design, Becton Dickinson)


Tim Goldsmith (Principal Human Factors Engineer, Philips)

Tressa Daniels (Senior Manager, User Experience Design & Human Factors Engineering, BD)

Danny Nou (Director of Human Factors, View | Dynamic Glass)

Location: 210A

Date: Wednesday, February 7

Time: 2:00pm - 3:00pm

Pass Type: Conference (Paid) - Get your pass now!

Conference Track: MD&M: New Technologies & Next-Gen Design

Vault Recording: TBD

Marketing wants one thing, manufacturing needs another, and regulatory affairs says there’s no way you can do that with your device. Meanwhile, you’ve got user needs and desires to balance. Welcome to the world of medical device design. In this interactive session, you’ll be split into teams and tasked with prioritizing diverse, and often competing, requirements.

Topics to be covered include:

  • Identifying stakeholders
  • Strategies to evaluate and prioritize competing requirements
  • Knowing when to draw the line