Use the scheduling tool below to browse all the available sessions, speakers and topics at this year's event. Find the content and sessions to fit all of your educational needs and ensure you get the most out of your time at the show.

Unboxing Meets Experience: What Millennials Want from Packaging


Jennifer Axen (Head of Qualitative Research (U.S.), 2CV)

Location: WestPack Hub, Booth 5297

Date: Thursday, February 8

Time: 12:30pm - 1:15pm

Pass Type: Expo (Free), Conference (Paid) - Get your pass now!

Free Content & Activities: Center Stage

Vault Recording: TBD

Thanks to millions of YouTubers, the experience of “unboxing” has put made packaging a focus – even an obsession – for today’s youngest consumers. But what kind of packaging speaks to Millennials? In this session we will examine package types that are trending among Millennials and explore the interplay between physical and digital realms when it comes to packaging.