Dr. Russell J. Branaghan is Associate Professor of Human Systems Engineering in the Ira A. Fulton Schools of Engineering at Arizona State University, where directs the Human Factors Engineering Laboratory and teaches Human Factors, Human-Computer Interaction, Consumer Psychology and Cognitive Science. Russ also serves as Visiting Professor of Human Factors in the Master of Product Design and Development Program in the McCormick School of Engineering at Northwestern, and has been a Visiting Scientist at the Kern Center for the Science of Healthcare Delivery at Mayo Clinic in Rochester, MN.
Dr. Branaghan’s academic research focuses on applying cognitive science to the endeavor of making products easy to learn, efficient to use, and desirable. This requires an understanding of the structure and functions underlying human learning, memory, decision-making and emotion. In addition, it requires mastery of the qualitative, quantitative and physiological research methods to investigate these topics. Branaghan’s academic research has been sponsored by the National Science Foundation, IBM, Science Foundation of Arizona, US Air Force Research Laboratory, Federal Aviation Administration, Mayo Clinic, Motorola, JP Morgan Chase and others. He has published numerous articles on human factors, human computer interaction, and consumer psychology (especially brand personality), and has directed over thirty MS and PhD theses. His former students have gained employment at Intel, Google, HP, Honeywell, Amazon, General Dynamics, Exponent, and other great companies.